“Strategic actions are increasingly vital in light of challenges such as tariffs, euro-dollar fluctuations, and geopolitical tensions that significantly impact markets like the Middle East. It is therefore essential to enhance promotional efforts, assisting businesses in seizing new opportunities in emerging markets such as Mercosur and India, with a growing focus on specialized Italian products – continues the statement. In addition to direct promotion, indirect promotion plays a critical role. The recognition of Italian cuisine as an intangible heritage of UNESCO, for instance, serves as a significant element of soft power to strengthen the image and competitiveness of Made in Italy globally. ICE is committed to supporting businesses in developing concrete projects and initiatives for their international growth, following the growth diplomacy promoted by the Ministry of Foreign Affairs and the Ministry of Agriculture, which emphasizes international opportunities for the agri-food sector.”
– photo IPA Agency –
