MILANO (ITALPRESS) – Pirelli Cyber Tyre has been awarded the title of Vehicle-to-Everything (V2X) Innovation of the Year at the AutoTech Breakthrough Awards 2025, an international recognition by the Tech Breakthrough intelligence platform that honors the most innovative realities and services in the automotive technology sector. Cyber Tyre is the world’s first intelligent system capable of collecting data directly from the tire, processing it through Pirelli’s proprietary software and algorithms, and communicating it in real time to the vehicle’s electronics, enhancing driving dynamics, safety, and integration with digital infrastructures: “Cyber Tyre is a key technology for the future of smart mobility, which includes autonomous driving, connected vehicles, and the digitalization of infrastructures. By integrating intelligence directly into the tire, Pirelli Cyber Tyre makes transportation systems safer, more sustainable, and data-driven,” states Autotech Breakthrough, justifying the award.
“This recognition emphasizes the value of Cyber Tyre, which gives the tire a new role in the ongoing revolution in mobility. In Software-Defined Vehicles (SDV), the availability of accurate real-time data is crucial: our technology allows, for the first time, detailed information about the state of the tire and road conditions to be transmitted to the vehicle’s electronics, improving safety, performance, and efficiency. The system has already been adopted in high-end vehicles, with the aim of expanding its application to a broader audience and integrating additional functionalities through V2X connectivity,” said Piero Misani, CTO of Pirelli.
Photo: Pirelli press office
(ITALPRESS).
