MILAN (ITALPRESS) – Jakala is now a certified partner of Adobe Journey Optimizer (AJO), joining the select group of companies in the EMEA region with this specialization. The certification “affirms the advanced skills of the Group in real-time orchestration of customer journeys and further strengthens its global leadership in managing personalized, data-driven experiences.”
The Adobe Journey Optimizer (AJO) certification enables organizations to manage and activate customer journeys from a single platform. This allows companies to: engage in real-time interactions based on online and offline behaviors; design multi-channel, event-driven, and rule-based journeys; scale personalization through insights powered by Artificial Intelligence; break down operational silos through enterprise integrations; and enhance conversion, retention, and customer lifetime value.
“With this specialization, we reaffirm our technical competencies while strengthening our commitment to help brands deliver personalized and relevant experiences that have a concrete impact on their business,” said Matìas Acosta, Head of Adobe Global Hub, Jakala. “This achievement reflects the excellence of our teams and the significant investment in Adobe Experience Platform as a strategic component of our global offerings.”
Jakala’s specialization in Adobe Journey Optimizer covers all phases of delivery: AEP architecture design, identity and data modeling, decisioning logic, streaming event ingestion, cross-channel activation, and operational governance. This end-to-end approach allows clients to activate fully connected and dynamic customer experiences across all touchpoints.
“Over the past year, Jakala has demonstrated significant growth in its Experience Platform practice and has established itself as a key player in digital experience solutions,” noted Kyle Ellis, Global Vice President, Partnership Program, Adobe. “Jakala has created a center of excellence focused on Adobe Digital Experience solutions, expanding its presence across various European countries. Additionally, the Group launched JLAB, a technology lab dedicated to Adobe solutions for demos and showcases, enabling continuous and innovative collaboration within the client ecosystem.”
This specialization “solidifies Jakala as a global strategic partner for organizations looking to modernize their Customer Experience ecosystem and accelerate omnichannel transformation. The result also reflects the strong collaboration among the different countries within the Group,” concludes the statement. “Jakala leverages Adobe Journey Optimizer to assist clients across diverse sectors—from retail to financial services, telecommunications to travel—in orchestrating personalized customer journeys in real-time. The platform enables brands to provide seamless experiences across all channels, optimizing engagement and boosting conversion and loyalty. By combining AI-driven insights with a deep understanding of the markets, Jakala ensures solutions tailored to the specific needs and goals of its clients.”
– photo courtesy of Jakala press office –
(ITALPRESS).
