TORINO (ITALPRESS) – Dodge has introduced the new generation Charger to the European spotlight, marking its official public debut at the MYLE Festival in Monaco through KWA. From June 12 to 14, at Motorworld Monaco, Dodge launched a new chapter, presenting the Charger as a vibrant presence at one of Europe’s most dynamic mobility festivals. MYLE represented the first official opportunity to showcase the vehicle in front of a live audience that experiences mobility not just as a product, but as culture, entertainment, and emotion. The Charger returns to Europe carrying its unmistakable attitude in a setting filled with music, movement, and lifestyle. The Dodge Charger opens a new chapter for one of the most iconic names in American muscle cars. The new generation model arrives with a multi-energy lineup, offering both the fully electric Charger Daytona and the gasoline variant with the SIXPACK engine: two distinct interpretations of true Dodge performance. Available in both two-door and four-door configurations, as well as in R/T and Scat Pack versions, the Charger combines bold proportions, advanced technologies, and a driver-centric approach, providing performance, character, and choice for European customers.
Central to Dodge’s presence was a meticulously curated exhibition designed to highlight the Charger at its strongest. A four-door Dodge Charger Daytona R/T was showcased in a static display, giving visitors an up-close look at its proportions, road presence, and character. The experience extended beyond the static display with dedicated driving sessions led by professional drivers. A two-door Dodge Charger Daytona Scat Pack and a four-door Charger SIXPACK R/T were featured in test drives, demonstrating various expressions of the Charger identity, united by a strong presence and performance-driven emotion. “Charger has always represented performance and bold self-expression – stated Fabio Catone, Head of Brand for Dodge in Europe – Its first public appearance in Europe at the MYLE Festival marks the beginning of a new chapter, bringing this iconic spirit into the spotlight, reinterpreted for a new era but unmistakably Dodge.”
Photo: Stellantis press office
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