AMSTERDAM (NETHERLANDS) (ITALPRESS) – With SPOT.i, Spoticar enables customers to interact through natural language conversations powered by artificial intelligence, thanks to a new AI-based search engine developed by Stellantis.
These innovations turn a simple purchase intention into a concrete, personalized, and immediately useful response, marking a significant step forward in Spoticar’s digital transformation journey. The artificial intelligence allows for moving beyond the mere digitization of listings to genuinely supporting the evolution of customer behaviors and expectations. As a leading player in the European used car market, Spoticar is accelerating its digital transformation through a pragmatic strategy that progressively integrates AI into customer interactions. The goal is to adapt to changing usage patterns while enhancing the visibility and performance of its network, which currently includes 3,000 sales points across Europe. Launched in September 2025, SPOT.i centralizes data for all available vehicles within the Spoticar network and integrates advanced automotive expertise to optimize the used car search experience. SPOT.i translates natural language into technical search criteria, without relying on restrictive filters.
This marks a further advancement in Spoticar’s digital transformation, making the customer journey smoother and enabling a wider selection of vehicles to be discovered with just a few clicks on the SPOTICAR website: Used cars for sale, Refurbished and Guaranteed | Spoticar IT. For customers, SPOT.i serves as a natural language search engine, powered by artificial intelligence, available across Europe. Developed in-house, this search engine allows users to freely express their requests in the search bar and refine them based on their preferences. Since its launch, over 3 million searches have been conducted throughout Europe, giving customers access to a broader selection of vehicles and generating a higher quantity and quality of leads for the dealer network.
In France, a trial has also been conducted on WhatsApp with a conversational agent.
Developed in collaboration with Salesforce, SPOT.i currently integrates a conversational agent available on WhatsApp in France. This deployment demonstrates SPOTICAR’s ability to test and implement innovative customer experiences on a large scale, in collaboration with leading technology partners. The agent understands the intent expressed in natural language by the customer, translates it into technical criteria, and proposes a tailored selection of vehicles available in the SPOTICAR network, providing an extremely fluid customer experience and generating more qualified leads for the sales points.
Both initiatives are part of a broader development plan designed to transcend mere digitization and adopt new customer experiences made possible by Large Language Models (LLM). “Our strategy is to evolve SPOT.i through targeted and incremental improvements. In the long run, we aim to surpass the traditional model of digital listings and fully embrace the new customer experiences enabled by the rise of large language models,” stated Alexandre Fils, Global Marketing Director of Spoticar.
photo: Stellantis press office
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