MILANO (ITALPRESS) – I MILLE Creative Consultancy, a communication and design agency part of the TXT Group and associated with UNA, Companies of United Communication, has digitalized the new Barilla 2024 Sustainability Report, stating, “over 17 years of concrete commitment to the environment, the well-being of people, and support for communities,” featuring a dedicated microsite available online: https://sustainabilityreport.barillagroup.com/it.
Among the key achievements highlighted in the new Sustainability Report are “the nutritional improvement of products, with less salt and more fiber, the involvement of over 7,000 farmers through the Barilla Sustainable Farming program with a total of 815,000 tons of raw materials, and the utilization of approximately 50% of electricity from renewable sources – the note continues. In 2024, the Group also donated over 3,700 tons of food to promote food access. Looking to the future, Barilla aims to achieve 250,000 tons of certified regenerative agriculture supplies by 2030 and to install 24 MW of photovoltaic systems. All this is backed by solid results: €4.883 billion in revenue and €300 million dedicated to industrial development, innovation, and the energy and water resilience of its plants.”
For the second consecutive year, this commitment has earned the Group recognition as the world’s top food company for reputation according to the Global RepTrak 100.
At the core of this journey is a clear purpose, “The joy of food for a better life,” reflecting a vision that combines passion for great Italian food with responsibility towards the future. The future involves digitalization: I MILLE, the digital & creative partner of Barilla since 2020, has been tasked with taking the Report a step further; not only enriching the Group’s website with dedicated pages for the Report but also enhancing it this year with an independent digital support, given its growing strategic importance.
“This goal has been achieved by separating the Report from the corporate site structure, dedicating a complementary microsite to the print report – explains Barilla. This allows designers, creatives, and developers from the agency to operate with greater freedom, utilizing tools such as animations, additional components, and original visual solutions unrestricted by the specific UI logic. Available in both Italian and English, the microsite adopts an immersive narrative approach, with a full-screen interface and smooth vertical scrolling that guides users naturally. Barilla’s typical colors, fonts, and style are combined with a clean and responsive design that ensures accessibility across all devices, supported by graphic assets and the opportunity to view videos showcasing Barilla’s past and future commitment. Smooth animations, dynamic numbers, and a well-balanced visual alternation make the experience engaging and help convey key content through vertical insights dedicated to each Group brand, each with its sustainability story to tell.”
“From the site, users can also easily access the complete Report, the summary document that outlines the main points, and the report on key performance indicators (KPIs) for each strategic program, which, by disclosing the achievements made in 2024, ensures transparency and measurability of the renewed sustainability journey and encourages continuous improvement towards 2030,” concludes the note.
– Photo courtesy of Barilla press office –
(ITALPRESS).
