ROMA (ITALPRESS) – Only a few months have passed since the launch of Eccellenze Italiane, an initiative promoted by Mazda Italia in collaboration with Inghirami Company, and it can already be deemed a success. With great pride, Mazda Italia and its official dealerships have reached the halfway point of the journey, having completed a total of 33 local events throughout Italy that have highlighted the most representative artisanal traditions of our country. The events, which involved Mazda dealerships and numerous local master craftsmen, provided the public with a unique opportunity to engage with the creativity and passion that characterize the “Made in Italy.” Each stop allowed attendees to discover new realities, learn about their exclusive products, and immerse themselves in the connection that ties Mazda’s construction philosophy to local artisanal mastery. This project stems from the fusion of the values linking Japanese and Italian traditions and fits perfectly within the concept of Crafted in Japan, which embodies dedication to quality, innovation, and attention to detail—values that define artisanal mastery. Thus, the initiative aims to strengthen this bond by showcasing the stories of Italian artisans who, like Japanese masters, continue to pass down unique crafting techniques.
A fundamental aspect of the success of Eccellenze Italiane has been the crucial role played by Mazda dealers who, due to their extensive knowledge of the territory and their network of contacts, have identified the true protagonists of this project: the artists whose craftsmanship has produced the finest examples of local craftsmanship. Mazda dealers have become true ambassadors of Italian artisanal tradition, facilitating dialogue between the brand and the talents in the field. At each stage, Mazda has had the opportunity to meet designers and artists who carry forward ancient crafting techniques, creating unique pieces that narrate stories of passion and dedication. This meeting of Japanese and Italian culture has given rise to unprecedented collaborations, highlighting not only the quality of the products but also the human value behind each creation. Through this initiative, Mazda renews its mission of being close to people and their passions, promoting an idea of quality without borders.
The tour will continue with new scheduled stops in the coming months, culminating in a grand national exhibition. This will be an unmissable opportunity to admire all the works created by artisans and designers, reflecting on the intrinsic value of a heritage that, like that of “Crafted in Japan” and “Made in Italy,” tells stories of passion, expertise, and innovation.
To learn more about the project and stay updated on the upcoming stops, visit the official website, where all information about the involved protagonists, the crafted items, and the next events of the Eccellenze Italiane tour is available: www.mazdaeccellenzeitaliane.it.
photo: Mazda Motor Italia press office
(ITALPRESS).
