MILAN (ITALPRESS) – The Grana Padano Protection Consortium, the entity that safeguards and promotes Grana Padano, has once again entrusted Barabino & Partners USA, a New York-based agency part of Barabino & Partners, a communication consulting firm in Italy under Excellera Advisory Group, with managing communication via PR activities and institutional relations for Grana Padano DOP in the United States for 2025.
With an annual production exceeding 5.6 million wheels in 2024, of which more than 52% is exported, Grana Padano stands as a hallmark of Made in Italy and a significant ambassador of Italian culinary culture worldwide.
The extension of the agreement with Barabino & Partners USA highlights the Grana Padano Protection Consortium’s renewed commitment to enhancing its presence in the US market, which is among the most strategic for the Italian agri-food sector. Barabino & Partners USA has a proven track record in the communication and promotion of Italian brands in the United States, supported by a team of highly qualified professionals with an in-depth understanding of the American market.
The agency will focus on developing and implementing integrated communication activities for Grana Padano, aiming to strengthen its position as a key ambassador for Made in Italy while highlighting various social and cultural initiatives.
“It is a great honor for us to renew our collaboration with the Grana Padano Protection Consortium,” stated Marco Lastrico, CEO of Barabino & Partners USA (in the photo). “The Consortium continues to be a fundamental pillar in the protection and promotion of one of the most prestigious symbols of Italian dairy tradition. We are proud to continue supporting its growth and recognition, especially during this crucial phase characterized by a complex and evolving international context, requiring even more commitment to showcase the excellence of Made in Italy in strategic markets like the United States.”
“Renewing the collaboration with Barabino & Partners USA is a natural and strategic choice for us to continue promoting Grana Padano in the United States,” declared Stefano Berni, General Director of the Grana Padano Protection Consortium. “The agency has demonstrated profound expertise in the agri-food sector and possesses unique knowledge of the American market. In the global context of 2025, marked by new challenges and opportunities, we are confident that this renewal will allow us to further consolidate Grana Padano’s position as a symbol of Italian excellence in the United States.”
– photo courtesy of the Barabino & Partners press office –
(ITALPRESS).
