TORINO (ITALPRESS) – The German magazine “Automobilwoche” has honored Fiat with the “Top Brand Desire Award” during the “Car Loyalty Awards” at the “Automobilwoche Conference 2025,” held in the stunning setting of the Motorworld in Munich.
In 2024, the Turin brand attracted more new customers in Germany than any other brand in the industry, dominating the German automotive market. According to an analysis conducted by market specialists at Dataforce, referencing official data from the Federal Motor Transport Authority (Kraftfahrtbundesamt KBA), FIAT was recognized as the brand that gained the highest number of customers who previously owned vehicles from different brands.
“We are extremely proud to receive this award from such an important publication, especially in a mature and significant market like Germany. The fact that FIAT draws more new customers than any other brand in the market is an outstanding achievement and illustrates how appealing FIAT is to German customers, known for being discerning and connoisseurs of automobiles. The values of FIAT reflect what our customers seek, and the Italian design, simplicity, and ingenious solutions are additional elements of great attraction. The FIAT lineup includes iconic vehicles such as the 500e, the Topolino, Abarth models, and the Ducato, which stand out for their excellent performance in both the car and recreational vehicle markets. Furthermore, the range will soon be enhanced with the Grande Panda and the Fiat 500 Hybrid, allowing us to look to the future with optimism, especially thanks to acknowledgments like the ‘Top Brand Desire Award,’” commented Olivier Francois, CEO of FIAT and Chief Marketing Officer of Stellantis Global.
Photo: Stellantis press office
(ITALPRESS).
