Swift Hybrid remains the Car of Italian Music and, after following 24 young singers during the 5 episodes of Sanremo Giovani, will accompany the Artistic Director to the Ariston stage in February 2026 for the 76th edition of the Sanremo Festival. Suzuki announces its participation in the Festival with an even more open and engaging project. For the 2026 edition, the Suzuki Stage will be the “outdoor” heart of the event: a stage that broadens the Festival experience, moving beyond the traditional Ariston spaces to enliven the city of Sanremo and reach audiences wherever they are.
For Suzuki, music embodies passion, dynamism, and innovation: the very values that have always driven the Brand. In the rhythm of a song, as in driving, there is that blend of emotion, skill, and freedom that inspires every Suzuki creation. Supporting music means promoting creativity, authenticity, and sharing, elements that reflect Suzuki’s philosophy and its commitment to enhancing experiences that unite people. Deeply connected to the Festival through a fruitful and ongoing relationship, Suzuki supports and celebrates the world of Italian music, one of the country’s beloved national passions.
Photo: Press Office Suzuki Italia
